Using Web Video to Grow Your Business – Part 1

Looking for a cool way to grow your business? Producing web videos may just be the answer you’re searching for! Web video is a great way to reach out to consumers and grab their attention. Thanks to smartphones, consumers are consuming more video content than ever before. With a society that is increasingly focused on consumption, it would be a mistake for your business not to use web video.

Here are some of ways you can use webweb video video to build your sales:

  • Product demos. Because of the Internet, consumers research products or services before purchasing now more than ever before. About 57 percent of consumers now use product videos to reaffirm their purchase decision. A demo video is a great way to show off your product or service to potential customers and help them become more familiar with your company offerings.
  • Testimonials. Have some customers that want to talk about their great experience? While written testimonials are a good way to let others know of a good experience, web video help provide a face to the brand and aids their positive experiences in the hopes of sticking in the back of consumers’ minds.
  • Sales team support. Your company’s sales team carries around a lot of sales collateral (pamphlets, DVDs, or business cards) to help with a pitch. Why not make things easier on them (and save you money!) and create a video that demonstrates everything consumers need to know? Your salesperson can then just pull up the video to leave an impression on potential customers.
  • Monetize YouTube. We’ve already discussed how YouTube can help build your brand, but did you know that it could also make you money? If you partner with YouTube and allow them to place ads before and under your videos, you can get paid for every time someone views your video. Profits from this can be minimal; however, if your video goes viral, you can make large sums of money.

Video consumption is only going to continue to grow, so the time to start producing videos is now. Do you want to start making web videos and not sure where to start? Abstrakt Marketing Group offers full-agency services and can help create web videos for your company. Contact us today to get started!

Check back next week for part two on ways web video can help increase your sales and leave your comments below!