Be honest – you’ve creeped (more formally known as strategically researched) someone online. What used to be a social media-taboo is now being openly discussed and used by not just individuals, but also by companies. Besides promoting yourself and building relationships with consumers, social media is a great way to find and acquire talent to join your company.
Here are some ways to utilize social media in your employee search:
Weed out unwanted qualities. OK so maybe the twerking thing worked in Miley Cyrus’ favor in finding more work, but is the next employee for your company doing the same thing online? Not so much. By looking at an applicant’s social media accounts, you can find red flags – inappropriate party photos, speaking negatively of an employer, or engaging in illegal activities are just some of the things that could pop up. You’re also just as likely to find qualities that make a candidate a desirable choice. This online research saves you time by not interviewing – or even hiring – the candidate that wouldn’t represent your company in the best positive light.
Engage those who are interested. Social media isn’t just about weeding out who you want to bring in for an interview. With social media becoming further engrained into our lives, it should come as no surprise that social media is a great way to recruit new talent. Whether you have an entire social media account dedicated to recruiting new talent or just post to your normal account, it important to be recruiting on your social media. Whether you’re talking about new employment opportunities, showing off work that your company did, or just sharing job-hunting advice, engaging your target audience and helping them find a job – even if it isn’t with you – makes you more appealing to your target audience of job-hunters.
Show off why you should work there. Remember two paragraphs ago when you researched a prospective employee online? They’re doing the same thing to you. One of the greatest things about social media is that it has a created a two-way street for companies and potential employees to get to know one another. This helps them get to know “who you are” as a company. This is especially true if you’re looking to hire recent college graduates – these Millennials care about the places where they might be working and want to see what the company stands for. Social media cannot only help get them interested in your company, but it can show all of the benefits of working for you.
Social media is quickly becoming a big deal when it comes to the hiring process – it is transforming the hiring practices of many businesses. Don’t miss out on the chance to hire great employees because you’re not active on social media – engaging job hunters online. Want to start engaging job hunters, but don’t know where to turn? At Abstrakt, we have your back! We offer social media management services that can help you expand your online presence. Reach out to us today to get started!