In marketing circles, consumers are the ones who will build the perception of your company’s brand. Using a vehicle like social media is a great way to get your message out to them. While social media is great tool, it is only useful when used effectively. Most people would agree that when it comes to friends, quality is much more important than quantity. Social media marketing is no different – it is better to share quality content rather than a lot of content. Here are suggestions to produce quality content:
- Create content that establishes your credibility and builds trust with consumers
- Only 20 percent of your content should be self-promotional, while 80 percent should be useful to audience
- Share content, conversations and activities to engage consumers
- Research where your target audience spends time online and focus efforts on those sites
While producing quality content is important, none of that matters if your content is not seen on a regular basis. Be persistent in your efforts so that your brand gains traction in the minds of consumers. The key is to ingrain your messaging in the consumer’s subconscious without being in their face by using quality content frequently.
Are you using social media effectively? The team at Abstrakt Marketing Group can help take your business to the next level.