Top-Level Domains: What are they, and how can they help my business?

cool-312This year, there’s been a lot of buzz about top-level domain names.  Specifically, they are at the highest level in the hierarchical Domain Name System on the internet.  Originally, we saw these domains organized into three main groups: countries, categories, and multi-organizations.  Now, the Internet Corporation for Assigned Names & Numbers (ICANN) hopes to promote innovation by offering new domain names.

As of 2014, these new variations of domains are starting to release.  Eventually, we could see upwards of 1,000 on the web!  These domains are search oriented, so they can help your SEO efforts.  Is now the time to invest in a top-level domain?  Here are some available domains to check out, organized by industry:

Finance

.bank, .loans, .ventures, .bargains

Retail/ Fashion

.clothing, .fashion, .style, .boutique, .gallery

Non-Profit

.ngo, .give, .donate

IT Companies

.data, .search, .network, .support, .solutions, .repair

Healthcare

.doctor, .care, .phd, .rehab, .diet

Individual/Consultant/ Job-seeker

.band (music), .ads (ad consultants), .kitchen (chefs, restaurants, etc.), .tattoo (tattoo shops, tattooed models)

Other Popular Top-Level Domains

.guru, .events, .supplies, .reviews, .careers

Looking at these examples showcases some more generic domains.  Eventually, we’ll see branded domains like “products. Pepsi,” and “news. Fox.”  Taking advantage of top-level domains can help your business show up higher on Google rankings, and increase your ROI.  Think of it this way, purchasing a domain is like owning a chunk of the internet.  Sounds like a once in a lifetime opportunity to me!