If you’re like the rest of our office, you’re enjoying the much-needed warm weather, opening up the windows and soaking in the vitamin D. It’s the tell-tale sign of spring and that means one thing and one thing only – spring cleaning. And not just for your home or office, but for your marketing strategy too. With spring comes change, out with the old and in with the new. It’s the perfect time to toss out the strategies that aren’t working and come up with fresh new ideas – here’s how.
Sort through all of your marketing materials – digital and print – and check for consistency. Do all of your materials have consistent branding? Are your blog topics relevant to your industry? How engaged are your social media followers? How could you improve your digital presence? Taking a detailed inventory of your marketing efforts will allow you to see what is and isn’t working. Once you have a list of what you need to work on, you can more easily prioritize your goals for the rest of the year.
Clear Out the Clutter.
When going through your inventory you will undoubtedly find strategies that aren’t working for your brand. Throw those away now. Unfortunately, not every idea you have for your company’s marketing strategy is going to be a winner. There’s no better time than now to let those go and move on to something greater.
Shopping is the best part of spring cleaning! Once you’ve tossed out all of the old items that just don’t do it for you anymore you’ll want to go out and buy something new. Maybe you want to invest in a branding update or a new project management tool. Maybe you’re looking for one business who can help you with all of your marketing needs, from prospecting to your digital presence (cough, cough). Whatever it is that your business needs to make it feel like new, now is the time to figure it out.
Pass Out High-Fives.
Spring cleaning is serious work, especially when it comes to your business. By the end of your cleaning mission you’ve figured out the areas in which you need to improve, but you’ve also figured out what you’re rocking at. Take a minute to high-five your team, you deserve it. This final step sounds simple, but it is in fact the most difficult. It’s recognizing what you do well and doing it better, while also engaging in new activities that will take you to the next level.
We are a business growth company that can help with all aspects of your marketing, and we’ll even help you spring clean your way to success. Contact us directly or visit our social sites for more information about our services.