The Ultimate Break-Up: Twitter & LinkedIn

It seems as if it was just yesterday that the two social media powerhouses Twitter and LinkedIn joined up in a picture-perfect partnership. To simplify the social media experience for its users, LinkedIn accounts could easily be synced with Twitter accounts for updates.  But as of last week, Twitter revoked that capability.

LinkedIn users will still be able to post updates to Twitter through their LinkedIn accounts, but they will no longer be able to pull their Twitter updates into their LinkedIn accounts (so long #LI and #LinkedIn hashtags). The change is a bold move by Twitter to encourage developers to build their applications on Twitter’s website.

Twitter product manager, Michael Sippy recently released a blog post where he reviewed the current upgrades Twitter is undergoing. In his blog post, Sippy stated, “We’re building tools for publishers and investing more and more in our own apps to ensure that you have a great experience everywhere you experience Twitter, no matter what device you’re using.”

The breakup, although unexpected, will not likely negatively impact our marketing campaigns; it’s really just more of an inconvenience than anything else. What do you think about the split? Are you taking sides?