The question of which marketing tactics are the most effective has been an ongoing debate for years. Will people be more likely watch a video we post or read a white paper we publish? According to eMarketer, a leading authority on digital marketing, media and commerce research, blog postings are the way to go on both a B2B and B2C marketing front. However, they also consider blogging to be one of the most difficult tactics to execute.
Why is blogging more effective than others? It’s hard know with 100 percent certainty, but generally people feel that the information they find in blogs hold a certain amount of credible information. When we go to company’s blog site, we go there with the notion that they are the leading experts on a subject matter, which also lends credence to the notion that producing and maintaining a blog site is so difficult. Your blog will be the hub for a large amount of your company’s incoming web traffic and can be used as a vital tool in expanding your business’ reach online. Online ads, particularly ones on social sites, are coming a long way, but as of now consistent quality the right mentality to have.
Tell us which marketing tactic(s) your business regularly invests in and if you think that will change as you move forward.