The Top 5 Rules to Email Subject Lines

Doesn’t it seem like the fourth quarter always seems to bring on more email campaigns than those before it? From holiday offers to New Year blessings and sneak-preview announcements, there’s going to be a lot of campaigns launched between now and the end of the year. With these additional projects come additional stress and deadlines, human error and mistakes as well as a general feeling of being “burnt out” in the creativity department. Fortunately, we have the top 5 rules to email subject lines that will keep your campaigns enticing and effective.

  1. Proofread until your eyes hurt. This may sound a little over the top, but trust us, it’s not. Not only should you look over your subject lines multiple times, but you should also have two or 3 other people look them over as well. A misspelling or obvious grammatical error is the quickest way to land your unopened email in the trash bin.
  2. STOP WRITING SUBJECT LINES IN CAPS LOCK. Unbelievably, tons of companies are still using the all caps lock method. Do you respond well to these kinds of emails? Probably not, and your prospects wont either.
  3. Don’t try to be tricky. Many brands attempt to use this email marketing method, but we’re not a huge fan. Don’t make false promises in your subject line only to have completely unrelated content in your email body. Customers don’t like feeling tricked and certainly don’t like feeling as if you’ve wasted their time, so don’t.
  4. Short and sweet. Use your subject line to feature your point. This is the headline of your email; it should grab your prospects’ attention and intrigue them immediately.
  5. Lighten up. For the most part, we’ve moved past the days of the drab subject line. Feel free to lighten up once in a while and get creative; your prospects will appreciate the change.

We’ve said it before and we’ll say it again, subject lines can make or break any email campaign. Make sure your subject lines are working for you. Check back soon for more direct marketing tips.