The digital divide: Texting versus email in the business world

There are two types of people — the ones who text, and the ones who don’t. It’s easy to pick out those who don’t text because they blatantly don’t get it, always questioning what the fuss is all about. So let me lay some logic on you. Texting is popular because it’s convenient, simple and doesn’t carry any expectations. Phone conversations can quickly turn awkward if there’s a long pause; with texting, that silence is not existent.

So what does this mean for your business? We’ve heard a lot about companies switching things up and debating texting vs email – and when you think about it, there are a lot of reasons that make sense. First and foremost, people practically live with their phones in their hands, meaning the open rate could be much higher than email. Secondly, you’re reaching out to them through a medium that they’re using everyday on a personal level, making your business appear more personable.

So what do you say? Is texting something your business is going to take up in the near future? Let us know your thoughts.