What you shouldn’t do
In part 1 we explored the “do’s” of social media marketing. In part 2 we will—you guessed it—explore the “don’ts”.
#1 Posting Too Much Content
Yeah, I know we said earlier you need to keep your social media page up-to-date and fresh, but you don’t want to go overboard. It can be very annoying when you log-in to Facebook to see your Newsfeed attacked by one user. This may be interpreted as spam and you could be blocked, or worse… de-friended! Try not to do more than three posts/updates per day.
#2 Omitting Company Information
This might sound a little obvious, but make sure you include a detailed description of your company in the ‘Info’ section. It may be hard to believe, but this section is neglected more times than not. What’s often seen is that a user will leave a basic sentence or leave the section blank altogether. So, make sure you leave a detailed description of your business and services with the necessary link back to your website. If you don’t have a website, make sure to provide the phone numbers and complete address of your offices or stores. Also, make sure you include all of your company’s URL’s: Twitter, LinkedIn, Blog, etc.
#3 Ignore Criticism
As mentioned earlier, one of the biggest benefits social media brings to the business world is instant access to your target audience. This is a great opportunity for you to listen to any criticism involving your product or service and see what changes need to be made. Don’t take this as an insult, but as an opportunity to strengthen your brand and relationship with the consumer.
What are some other mistakes you see businesses make when it comes to social media? As always, we look forward to hearing your thoughts!