Shopping. What images come to mind with the thought? With Black Friday just a few days behind us, you probably had envisioned hoards of people crowding into big-box stores to get deals on the latest and greatest items. While Black Friday is arguably one of the most important sales days of the year, there was another day over the weekend that was equally – if not more – important: Small Business Saturday. This day celebrates the small businesses that make up the communities all over the nation and encourages consumers to shop locally owned. For small businesses, getting recognized the other 364 days of the year can be a challenge. How can a small business stand out from the “big guys?” Social Media!
Here are some reasons why your small business needs to invest in social media:
Wait, you exist? Wal-Mart and Target do not have any problems with anyone knowing who they are. Your small business is another story. Social media can help people discover you. Start by encouraging current customers to connect on social media. Post content (photos, videos, blogs, etc.) that is relevant to your audience and encourage them to share it! Take the conversation from just inside the four walls of your business and move it to cyberspace – more people will find out about you and join in.
You have what I want! Social media is changing the way people shop. Even big-box stores realize this – I have seen no less than seven Cyber Monday deals in my Facebook timeline. By posting content regularly on social media, you allow consumers and fans to know about what you have to offer them. Whether you’re a prom dress store, a thrift shop, a restaurant, or some other type of small business, social media is a great way to spread word about the latest and greatest products that you’re offering!
I’m going to show this off! It seems cliché, but consumers do enjoy showing off their latest purchases on social media. If you’re lucky enough, they’ll mention where they made their purchase – they might even “check in” via Facebook or Foursquare. All of the people they’re connected with on social media will now know about your business! This allows for your brand to reach a large audience of consumers in a short amount of time.
Who better to understand your small business needs than a small business? As a small business, Abstrakt Marketing Group understands your social media marketing needs. From setting up your social media accounts to full-blown social media management, we offer the services you need to grow your business. Contact us today to get started on building your online presence.