Recapping the Week [8/4-8/8]

Are Your Prospects the Right Prospects?

Time is money. It’s a statement that’s true in all business, but particularly within sales. Every wasted second can cost you a significant amount of money, meaning you have to find the most efficient way to capitalize on the time you’re given. Cleansing your prospect pool is an ideal place to start. Cleansing can be one of the toughest parts of the sales process. During this phase, it is vital that you gather all of the information that you need. This is where you determine if this company is right for your business.  Read more here. 

Is Your Lead Generation Plan Working?

If you’re like the rest of the world, you’re in business to make money. Unfortunately, that can’t happen if your business is lacking. Lead generation is the first step in generating new clients to grow your business. Your client pool should always be experiencing an increase. It is the only way to stay relevant in today’s competitive economy.  The best way to start generating leads is to establish a plan of attack. Read more here.

Nurturing vs. Nagging- There’s a Difference

In the business of sales you need a thick skin. If you go in to every deal expecting a sale, you will be thoroughly disappointed. Many of your leads may be stubbornly obstinate. They’ll believe they know what is best for everyone. If they don’t agree with you, you’ll be shut out. The trick is to turn their no into a future opportunity. We’ve all had prospective clients tell us our products and services are of no use to them. The problem is, you know that they’re wrong. Sometimes when people make up their minds about something, there is no changing it. You have to wait until they make the conscious decision to change their mind. In order to encourage that process along, you must nurture the lead. Read more here. 

Networking can be a struggle; here are some tips for success!

For some people, walking up to an absolute stranger and striking up a conversation is easy. They have no problem introducing themselves to a large group of people they may not know. If you’re one of these people, congratulations. Not only does this characteristic show that you are a confident individual, but it also gets your name out there. It allows for you to be more memorable. On the other hand, some people have a hard time with this. It can be a nerve wracking experience that really worries them. For these types of individuals, the networking environment is the last place they want to be. Unfortunately, in business, networking is a must. Here are a few tips to give the lesser adept individuals a leg up on the competition: Read more here.

Lead Generation Communication- Are you mixing your mediums?

Your leads have seen it all. Every company is out there looking for new prospective companies to work with. Business growth is an essential part of any company. More business equals more money, it is that simple. In the world today, it has become so easy to get your marketing out to multiple companies quick. The problem is that not all companies will respond to the same marketing. Different aspects will entice different people. Due to this fact it is very beneficial for you to add some variance to your marketing. Read more here.