Recapping the Week [8/11-8/15]

Opportunities are abundant on LinkedIn, do you stand out?

LinkedIn is the number one professional social networking site in today’s market. Users range from business professionals to college students.  Today’s world is all about who you know and LinkedIn can help you drastically improve your professional network.  Aside from building connections, LinkedIn is the ideal resource for job searching. The opportunities that LinkedIn presents to its users are endless, but the question is, are you using them to your advantage? Here are a few tips to make sure you are setting yourself up for success: Read more here. 

Are you struggling to set appointments? Here are a few tips to get you back in the game.

Successful businesses aren’t built or broken by a single sale. To achieve sales goals, companies must continually add to their pipeline. Generating leads will allow them to bring in more business and continue increasing revenue. Filling up a pipeline is one challenge, but converting those leads into appointments is another obstacle altogether.  Appointment setting can be tough, but these tips are sure to help: Read more here.

Are referrals really that important?

Companies are always in need of more business. More business equals growth, which is the ultimate goal. In order to generate this new business, you need to continually fill your pipeline with new leads and then convert those leads into clients. For some businesses it’s a struggle to develop and fill their pipeline. Maybe you feel as if you’ve run out of options and your prospect pool is dry? One surefire way a business can fill their pipeline is through referrals. Generating referral business is a cheap, effective way to grow your prospective client pool. Here a few tips on how to increase your referral network. Read more here. 

S.M.A.R.T. goals can be stepping stones to success. How do yours measure up?

 All companies strive to grow, what sets them apart is how they choose to get there. There are many obstacles that must be overcome before a business can be profitable.  These intermediary goals are the meat and potatoes of doing business. Setting goals will allow you to achieve the growth you desire. There are many things to keep in mind when determining what the smaller goals should be, but the main point to remember is to keep your goals SMART. Read more here. 

Back to Basics: How can the 4 P’s of Marketing Help You?

Businesses are beginning to face new issues on a daily basis. The fierce competition has led to a cutthroat environment where every day is a fight to survive. In order to grow your business and stay ahead of your competitors, your brand must stay relevant. Relevancy is not an easy objective to achieve.  One of the basic marketing concepts, like the 4 P’s, is a good place to begin your refining. Read more here.