Recapping the Week [7/7-7/11]

Facebook: Masters of the Video Ad

Big surprise: Facebook is adjusting its news feed algorithm yet again. This time they are manipulating their home page in order to accumulate data about which videos on the website are performing well and which ones are tanking. Read more here.

Elements of Successful Content Marketing

Content marketing is the future of the tools we use on a daily basis. These new marketing tools, such as blogging, need to be used in the correct manner in order to be fully effective. When used right, they can do wonders for your business. They have the ability to attract new customers and keep others informed on the direction your company is moving. Here are few tips to keep in mind when implementing your content marketing: Read more here.

Nurturing Your Future

One of the most important steps in generating a useful lead is nurturing. A potential client must become comfortable with your business. You must help them to fully understand what it is your company does and how you can help them. If they can see the big picture, there is a much better chance that the deal gets closed. Read more here.

Lead Generation Must’s

Lead generation is an important part of any business, but it especially important within the business to business industry. Leads are important contacts that can turn into business. Whether they themselves become your business or they are a source of qualified referrals, they are connections you never want to lose.  Here are a few key tips that can be utilized to have success in generating leads: Read more here.