Recapping the Week [7/28-8/1]

Keys for Twitter Success

Twitter is one of the most popular social networking sites around. It’s the main competitor of the social leader, Facebook. Twitter, although it’s a social networking site, is a little different than the norm.  Brands have exploded onto the Twitter scene over the past few years and this growth of brands has brought new issues to the forefront. People aren’t sure how to use the site correctly or effectively. Here are some simple tips you can follow to keep your tweets relevant and accessible. Read more here.


Knowledge is Power

Information is power and it’s especially powerful in an industry as competitive as sales. A salesperson will take any advantage they can get. Even a slight edge can make all the difference between making a sale and losing a prospect. This is so important to the sales process that Abstrakt has an entire step in its program dedicated to the concept. Read more here.


Keys to Cold Calling Success

Generating leads is one of the toughest parts of the sales process. Where will you find them? How will you connect with them? What will you say? These are the questions you’re probably asking yourself. Although tough, generating leads is a necessity to growing any business.  More prospects lead to more sales, which leads to more growth in your business. Cold calling is one strategy that will work to help you generate the leads you need. Some people are too scared to try cold calling, but when done correctly it can lead to massive results. Here are few tips to help you get started on cold calling. Read more here.


What’s Wrong with your Automotive Promotion?

The automotive industry is one of that is full of competitors. Everywhere you turn there are car dealerships. I’m sure just one trip down a popular highway and you see 10 or more dealers. In an industry as tightly packed as this one, you need something to set you apart. Every one of your competitors will be sending prospective customers in their market different types of promotions and marketing tools in order to stir up business. People will see these on a daily basis and get tired of receiving them. Read more here.

Are You Failing at First Impressions?

An introduction can be one of the toughest obstacles to overcome when it comes to converting a lead from a prospect to a client. The introduction is when you share information about your company and explain how you’ll be able to help the prospect’s company in ways that others have not. Sharing too much information can quickly drive away prospects from the conversation. The last thing you want to be seen as is an annoyance. Read more here