Recapping the Week [6/9-6/13]

 Who is Watching You?

Who is the ideal customer? There are probably many characteristics you can think of that you would desire in a customer: someone who can afford to pay their bills and pay them on time, someone who will use the product in the correct fashion, someone who will promote the product while they use it and maybe someone who has influence over a large number of people. But the most important person that you can reach is someone who wants what you have. Think about it: you could reach millions of people, but if not one of those million have a need or desire for your product, what is the point? Facebook has found a way to help solve this problem. Read more here.


The Ideas We Live By

We at Abstrakt have a very specific and meaningful mission statement, and it means a lot to each and every employee within the company. It is something that we can really relate to and expand and apply to our everyday lives as well. The core values of our mission are: Read more here.


How Important is Your Website?

A corporate website is more than just some buffer or some introduction to your business that only some people occasionally look at. It can be one of the greatest assets you have if it is used in the correct manner. This could be a future customer’s first impression of you, which can make or break you. There are a few main points that your website must have in order to be successful. Read more here.


Dos and Don’ts When Automating your Marketing

In today’s world of constantly changing and upgrading technology, it can be a real struggle to keep up with all the marketing you are set to do. There are numerous possible channels for all your marketing to go through: you could send emails, send direct mail, market on social media, design a website, the list goes on and on. There is so much to do, and that list is growing. The problem is that you do not have any more time in the day to control all this. This has caused more and more people to automate their marketing. Here are a few tips that you must keep in mind when you automate your company’s marketing: Read more here.


The Power of Promoted Pins

A short time ago Pinterest stepped into the marketing fight. They opened up their site to a few major companies to some small advertising. They now have announced that they are expanding their marketing efforts: they will now be offering advertising to all businesses of any size. They now feel they are ready to enter the world of online social media marketing. They want to cash in where there is money being made. Read more here.