Recapping the Week [6/16-6/20]

 How Can You Reach an Entire Generation?

Every generation has had some sort of common interest. Everyone who was born into a category such as baby boomers, generation x, etc. tends to have similar characteristics. They all seem to share a certain understanding. The latest group that marketers want to reach is the millennial generation. Read more here.


Are Motion Graphic Videos Even Important?

There are numerous different ways that a marketer can use their tools to really attract attention and keep it on their company or product. The problem is that not all of these are effective. On top of all this, some ways can be more or less effective depending upon who you are trying to attract. With this being said, that leads to a lot of research that must be conducted in order to really run an effective and meaningful ad. The tools must be relatable to the audience.  One of the most effective ways that you can reach a potential customer is through motion graphic videos. Read more here.


 The Case Study Conundrum

To use case studies or not to use case studies, that is the question. I’ll begin by explaining exactly what a case study is. A case study is simply an overview of how you helped a previous customer.  It will clearly state the issue at hand, talk about why the client sought your company’s expertise and include the planned solution and the path you will take to get there. Last, it will include the outcome of the situation. Now, when people search for products or services, they usually like to know previous experiences. They will usually like to know more than just what the sales person has to say. Real-life examples such as case studies can do wonders in really putting your company at the forefront of people’s minds when looking for a service such as yours. Read more here.


The Art of a Good Brochure

Many may believe that the age of the brochure is gone, but in reality it is still here and vibrant as ever. People may believe this because their brochures are not generating the type or amount of business they desire, but it could just be their brochure is outdated or unattractive. A brochure that does not have an appealing look will result in a waste of time and money. An effective brochure will leave a lasting impact upon the reader. Read more here.