Recapping the Week [5/19-5/23]

The Social Networking Craze

We can all agree that the biggest and most popular websites in today’s world are social networking sites. Everyone wants to know what’s going on in everyone else’s lives. They want to know what their favorite celebrity is doing. They want to see pictures of their friend’s newborn baby. People are naturally social creatures and yearn for interaction with others. These websites have facilitated that need and have allowed us to connect better than ever. Read full post here.

How Relevant is Your Brand?

People tend to be creatures of habit – much of the population is change averse. They tend to steer clear of the change as long as they are able to, which can work very well for companies who have built up a loyal following. Once you win a customer over, it is possible to keep them for life. The key is to not drive them away. Your brand must keep pace with the times. Check out the full post here.

The Competitive Automotive Industry

The automotive industry is a competitive one, to say the least. There are numerous car companies with many cars of different shapes and sizes. Vehicles run from small and fuel efficient to big and gas-guzzling. No matter what the type of car, there is a market out there for it. The trick is finding the market and using the correct advertising tools to gauge interest. You can then use it to build relationships with possible customers. Although it seems simple, this can be the most difficult step for some dealers to accomplish. Read more here.

Keys to Developing Contacts on Twitter

Twitter is one tool that has shown great possibilities of being an asset to any business. Using twitter, you will be able to reach a lot of people in a very short period of time. It allows you to gain mass popularity from a short 140 character message. If you have dedicated followers, your message can spread like wildfire through the network.  As a marketing tool, that can have a huge impact. If your twitter account is managed correctly, your business could reap huge benefits! There are a few keys that you need to remember when you tweet with the intention of gaining followers. Read the full post here.

Midwest Business Growth Firm Takes Mortgage Industry by Storm

Business growth firm Abstrakt Marketing Group has launched an industry-specific lead generation service, targeting real estate agents, mortgage brokers and wholesale mortgage companies. Unlike many existing lead generation providers, Abstrakt offers exclusive territories to its clients. The company currently handles appointment setting campaigns for 32 of the nation’s mortgage firms. Read more here. 

Does the “Golden Circle” Method of Marketing Really Work?

The golden circle method of marketing was developed a few years ago by a man named Simon Sinek. It is a new way of thinking about how people respond to different types and methods of marketing a product. It is much different than traditional marketing and only a few companies have really mastered it, but the ones that have figured it out have profited greatly. Check out more here.