Technology has brought us many new and exciting things. Back in the 20th century (oh so long ago), the radio was one of the biggest technological advancements of its time. While many new and exciting forms of media have come and gone, people still love listening to the radio. These days, most people consume media via the radio from their car, smartphone or computer. While the ways we listen may have changed, the fact that we still listen to radio hasn’t changed.
With so many people listening to the radio every day, it is an important place for businesses to advertise. Here are some tips on how to use radio advertising effectively:
Message. What is your commercial about? Make sure the commercial clearly states the message you want to reach consumers with. Having a sale? A new grand opening? New product? Tell them about it! You want consumers to get excited about the things your business is offering and become familiar with you.
Target Your Ads. Know who you are trying to reach with your ads. Once you know whom you are trying to reach, tailor your ad to their tastes. Aside from knowing who you want to target, it is important to know where you should target them. For example, if you’re trying to reach college students, advertising on a classical music station is probably not the best way to go.
Benefits Beyond The Ad. While the primary goal of your radio ad is to increase your sales/ sell something specifically, there are benefits beyond making a sale because of a specific ad. Radio advertising is a great way to help build your businesses’ credibility and brand. This is what makes radio advertising so great – it not only drives leads to your business, but helps people familiarize themselves with your brand. How many business’ catchphrases or promotions can you recite just because you’ve heard it on the radio? This affects all your other methods of advertising in a positive way, making it more effective.
Are you interested in using radio advertising but are unsure where to start? Abstrakt Marketing Group can help! We provide complete advertising services and can help develop, create, and launch all forms of advertising for your business. Contact us today to see what we can do for your business.