Of course, the answer is wide-ranging. For simplicity’s sake, we will just say that the lines are blurred. A few years ago, the answer may have been that marketing is paid-for exposure under a company’s direct control, while PR is free exposure. Today, though, that answer isn’t really as accurate. So let’s start simple with the basic definitions of each:
Marketing: The management process that encompasses the planning, executing, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
Public Relations: The action of a corporation, store, government, individual, etc. to promote goodwill between itself and the public, the community, employees, customers, etc.
Marketing involves detailed strategies to reach customers and make them both think and act. Public relations is more focused on influencing reputation, whether on a corporate or personal level. The bottom line is that marketing and public relations are openly complementary. In both job descriptions and job titles, the responsibilities that fall under a PR professional and a marketing professional often are similar, if not the same. The real difference is in the title
Just remember: The most successful companies and professionals out there are the ones that aren’t afraid to mold a strong relationship between the two.
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