Recently, we’ve covered the benefits of blogging (Not Blogging, Big Mistake and in Who Ever said Blogging was Easy?). Successful blogging isn’t just about writing the blog itself—it’s the strategy behind effectively promoting it, too. Promoting a growing blog isn’t easy, but once you get the hang of it, it can be. But where to start?
Here are some tips to effectively promote your growing blog:
- Social media: Use your business’ social media networks to promote your blog with a trackable link (hello, bitly!). Using social media networks like Facebook, Twitter and Pinterest can easily promote your growing blog by providing reach. If your business isn’t registered on any social media networks, get them registered!
- SEO promotion: Search engine optimization (SEO) is a great way to drive traffic to your blog. Some words and phrases are searched for more than others. Try using Google’s Keyword Tool to find words that will drive traffic to your blog. But be careful how often your use them: Google can penalize you for abusing keywords and phrases if your blogs are too keyword dense.
- Create sharable content: Being a great writer isn’t enough to drive traffic to your blog: write a catchy headline, create content that generates a debate, or solve a problem with your post. You want people to react to your posts and share your content.
- Use email: Sometimes all it takes to grow your blog is good old-fashioned direct email marketing. Try offering subscription-based newsletters that update your readers on what’s going on.
Abstrakt Marketing Group can establish, maintain and promote your blog. Contact us today to learn how we can maximize your business’ potential through blogging.