It’s a no-brainer that creating a blog for your business attracts customers, but some business bloggers have a challenging time trying to create one that is welcoming to readers. Readers do not want to read a business blog that sounds cold and boring. Adding personal touches to your blog is a great way to break the mold and attract readers and generate interaction.
You may ask yourself, “Why you should make your blog personalized when it’s a business blog?” People are attracted to businesses that have a brand personality or a face they can attach to the business. Adding a profile picture or occasionally adding group pictures with employees gives your readers a face to attach to your business. If a business blog only updates with posts strictly about the business, readers are going to get bored and may not return.
Another way to personalize your blog is to add questions on a topic that concerns your business or its related industry. For example, if you’re making a post about a new product, at the very end of your post, add question asking what they think of the product. Direct responses from readers are a great way to generate interaction between you and your readers. Your posts do not have to be strictly about your business either. Instead, include posts on how your business interacts with the community. If you’re sponsoring a local sports team, post pictures or describe your relationship with the team.
Lastly, consider adding a personal touch to your writing style. Include pronouns ‘you’ and ‘I’, instead of broad terms such as ‘everyone.’ This makes it seem like the author is talking directly to the reader, rather than a large group of readers. Using the pronoun ‘I’ (or the royal ‘we) reminds readers that the blogger is person, rather than the business itself.
Next time you are thinking about writing a new blog post, personalize your blog by asking yourself if your blog best represents your business’ attitude and ideals. If you’re looking to start a business blog, but you don’t know where to start, Abstrakt Marketing Group can help. Give us a call today.