You can find similar aspects across many platforms, like Twitter, Facebook and Instagram. Now, Facebook conforming adds to the pile with the adaptation of hashtags. Like Twitter, Instagram, Pinterest and Tumblr, Facebook is integrating hashtags so users can search topics easier and follow trending conversations. Now you may be wondering: is Facebook trying to be Twitter? I don’t think so, but even if that were the case, the results wouldn’t be the same.
Twitter uses hashtags to connect real-time tweets. From personal experience, Facebook conversations are less time sensitive and a single conversation can carry on for an extended amount of time. The similarities between the two platforms are the search factor, which really doesn’t sound all that bad to us. In Facebook’s defense, people have been putting hashtags on the site for a long time (like Instagram connected to their Facebook account, for example)—they just finally made them clickable.
So what are your feelings on Facebook #hashtags? Are they a win or just another social annoyance? Give us your feedback.