LinkedIn may not be Facebook, but it has recently positioned itself as a content creator in the social media space. It looks like LinkedIn will show promising results in the coming months (and target more businesses) from its Sponsor Updates programs giving companies the ability to ‘like’ and reply to comments. LinkedIn is engaging companies even more now with their newest feature: Company Page Analytics.
The Company Page allows businesses to market their brand and educate potential customers about their products and services. (Hint, hint: Abstrakt has a company page, as well!) It’s quite the useful tool to build customer relationships and help generate business leads. Company Page analytics will also add another layer to help monitor (and ease) the tracking of follower growth and post performance. Companies can now see what type of content is most effective and what messaging targets a particular audience well.
We are excited to explore this new feature and will be sure to share our feedback in the coming weeks. How will your business use LinkedIn’s Company Page Analytics? Tell us your thoughts!