Is “Surprise” the Hottest New Thing in Email Subject Lines?

Maybe you’re someone who loves surprises – or maybe you’re not. However,  I’m willing to bet that you’re at least a little bit intrigued by emails that claim to have a surprise for you. It seems to be one of the hottest trends in email marketing this year: subject lines filled with surprises, secrets and gifts for its recipients.

Marketers have faced the battle with email open rates for years and we are still fighting to find the best messaging for results. Offering special gifts or surprises have certainly helped to drive up open rates. As the holidays approach, we’re seeing more and more companies and brands offering special gifts or surprises to help drive open rates. Below are just a couple of examples of the “surprise” emails we’ve been seeing.

Do you think that the surprise email is enticing enough to consumers that they will continue to open them moving forward, or is the entire concept rather played out? Shoot us your thoughts!