Is Automating Your Marketing Really Worth Your Time?


Marketing automation is a must-have in today’s professional marketplace. There is too much to do and too little time. Taking the time to sort out all of  your marketing tools and assets can take a significant amount of time and be very costly. Automation can save you both time and money. Here are a few of the benefits automation can bring your business:

Time-saving. The use of automation will allow you to schedule multiple posts over a long period of time. This will allow you to create all your content and schedule it to go out when you like, without having to manually do it every day.  Also, you will be able to post across multiple platforms at once. This can save a lot of time.

Targeting. Automation will use the information gathered to organize customers into certain categories. This will allow you to target certain types of customers with specific advertisements most likely to appeal to them.

Staff Optimization.  Automating your marketing will cut down on the amount of staff you will need in that department. Since so much time will be saved and you will be able to schedule posts over multiple sites all at once, less people will be needed to operate the same tasks.

Detailed Results.  The automation program will constantly gather data. It will provide you with detailed results of each of your marketing activities. These results will show you what worked and what didn’t, allowing you to adjust future campaigns. These results will also allow for more in depth customer profiles that can be used to interact with the customer in a more intimate way.

Simple.  Automating your marketing does not require a lot of expertise. The software is simple and easy to interact with.

Nurturing. The more data you have about your prospective customers, the easier it is to interact with them. Since you know what each person is looking for and the automation has divided your targets, it will be easier for you to nurture leads and create new customers.

There really is no alternative to automating certain aspects of your marketing efforts. In order to keep up with your competition, you will need to do it eventually. The bright side is that the benefits far outweigh the costs. Automated marketing will allow you to transform your business and create new marketing to grow your company.