noun: infographic; plural noun: infographics; noun: info-graphic; plural noun: info-graphics
1. a visual image such as a chart or diagram used to represent information or data.
“a good infographic is worth a thousand words”
Using visuals that combine text and graphics to convey information is not a new concept – we’ve been doing this since the early 1600s. The only difference now is that they are much more visually appealing and, because of the amount of inforgraphics published, they need to be particularly creative to catch the attention of viewers.
It’s said that 90% of the information we retain is based on visual impressions. Take that information and combine it with the fact that we live in a world where 1.5 billion pieces of content are created daily and you can quickly understand how a simple visual aid, such as an infographic, can help your brand to stand out.
There are many reasons why infographics are ideal marketing tools for your business, but one in particular is that they don’t require a ton of attention from viewers for them to be effective. Most of your website and social visitors are in a hurry. There want to rush through your site or your page and get as much information as possible in the shortest amount of time. Infographics are ideal for these individuals. They can simply “scan” the material and will be more likely to remember the information they’ve seen. It’s a win-win for all parties involved.
As with every argument, there’s an opposite side to consider. Why shouldn’t you use infographics? Mainly, if you are only interested in infographics because they seem like the “hot” thing right now, you need to reconsider. You should be using original content and accurate data in your inforgraphics to tell a story. There’s no point in developing an inforgraphic that no one will want to share – it would literally defeat its purpose. If you think you have the information to create something fun and informative, then maybe infographics are for you after all.
It’s easy to get behind the idea of infographics, and it’s simple to understand how they have become so popular and successful. We’ll be getting further into the benefits of infographics in the near future, so be sure to check back in soon.