This morning was a typical day in the office – the agency director and creative team were discussing their latest projects and fell onto the topic of creative ad campaigns. After a couple of minutes rambling about the latest successes and failures in the industry, someone brought up Kmart’s latest commercial. I found myself surprised to find out that not everyone in the office had seen it! What?! You may be asking yourself, “What difference does it make if they’ve seen it or not?” And the answer is simple – because every once in a while a company gets something so right it’s only fair that we share it with everyone else who will undoubtedly appreciate it.
So if you’re one of those who have been living under a rock the last couple of weeks, check it out. We have no doubt you’ll find it entertaining – maybe you’ll even find inspiration!
Once you watch the video (a time or two), tell us what you think. Is it creative, original, and memorable? I can assure you it’s an ad I won’t forget. Unfortunately for the brand I still don’t think it’s going to make Kmart the hottest retailer in its market – but hey, at least we got a chuckle out of it.