B2B lead generation can be a difficult step in the business growth process, but we’re here to tell you that it can be accomplished with little headache. Abstrakt has years of experience in the lead generation business and have perfected the process. The evidence does not lie. There are plenty of opportunities out there for companies to better their lead generation process. Some of these statistics about the industry are surprising, others are not, but either way something can be learned from each.
The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%). (Source: B2B Technology Marketing Community)
High quality leads are an obvious must in order to achieve the best business relationships. A qualified lead will be a company that is in need of or has a desire for the service you offer. They will also be easily accessible. Getting in the door can be a difficult step in the process, but here at Abstrakt our sales people are able to bypass gatekeepers and find the answers to the questions you must know.
B2B companies that blog generate 67% more leads than companies that don’t. (Source: WebDAM)
Blogs are an incredible way to generate business. As they gain recognition and float to the top of search engines they become more effective. They are marketing assets that never go away. The companies that aren’t blogging are missing out on substantial business.
71% of B2B marketers use content marketing to generate leads. (Source:MarketingProfs)
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Source: Demand Metric)
Using content marketing is a simple way to introduce leads to your business. These assets are usually quick reads that cover the main points of your business. They will be able to convey exactly what you want your target to know without losing them in a ton of info.
49% of B2B marketers are heavily engaged in mobile marketing for generating leads. (Source: MarketingProfs)
Social media marketing is an incredible tool that can reach a large audience in a short period of time. Achieving a large following on social media sites can be difficult if you do not know where to begin or how. Abstrakt has experienced social media managers ready to grow your following on social networks.
Over 50% of B2B marketers do not use direct mail to generate leads.(Source: B2B Technology Marketing Community)
Direct mail is a great way to build your business and attract new clients. It can be tough to avoid the trash can, but a well-designed or clever direct mail piece can go a long way in keeping your business in the front of people’s minds.
All these stats give some interesting insights to the lead generation side of business. It can be a difficult art to master, but it can be done. Mistakes are being made as we can see by the statistics. Just because something is challenging doesn’t mean it shouldn’t be done. Our expert advice can get you started. Our motto here is growth. Let us fulfill your lead generation needs in order to achieve your growth goals.