Video marketing was a major trend in 2013, but isn’t stopping this year. This short and sweet form of communication helps quickly evoke emotions, and can really give a visual feel to your brand. Luckily, this form of communication is easy to measure, depending on what delivery method you’re using.
Take a look at some video trends for 2014:
- Interactive video experiences- Think about a user watching your video. Creating interactive experiences, on street level, can speak to multiple senses. This, in turn, has a real lasting effect on the viewer.
- Cross-screen marketing- A little less than half of the American public still doesn’t use a smartphone or tablet. It’s important when making a video to think about it across multiple screens: TV, tablet, mobile, desktop, or even with interactive screens. This is a good way to include non-smartphone users at a point of sale location.
- Data-driven location-based marketing- This is an easy way to tailor the brand experience according to where someone is, who they are and what they like.
- Custom content delivery- To build up your brand and be trusted by consumers, creating awesome content they care about is a must. This will showcase brands offering a complete experience with the customer, on multiple levels. In turn, this will build brand/customer relationships greatly.
Overall, consumers want information that’s straight and to the point. Videos are a good way to communicate information in a visually appealing, and more personal way. Micro videos are gaining popularity with Instagram and Vine; the biggest challenge could be producing authentic and professional videos in that short amount of time.
The number one rule of video: Make sure you’re creating video related to your customers, and about things they care about! Video marketing can set your business apart from the rest!