Habits Hurting Your Twitter Following – Part 1

As we’ve recently discussed, Twitter is a great way to grow your business. While it is a valuable asset in your social media toolkit, using it in the wrong way can do more harm than good. Want to have an effective online social presence? Here are some tips on what NOT to do on Twitter:

  • Doing little or nothing. If your business has a Twitter account, use it! If consumers look you up on Twitter, they want to see that you’ve been active – what is the point of following a business that never tweets? Make sure to maintain an active Twitter presence to stay in the minds of consumers.
  • Tweeting too much. You may find this a bit odd considering we just told you to tweet more, but it is possible to tweet too much. Like most things in life, you should approach Twitter with moderation. Maintain an active presence on the platform, but don’t send out an excessive amount of tweets. Consumers will grow weary of you – this leads to consumers unfollowing you or simply losing interest. The appropriate amount of tweets varies from business to business – research other businesses in your industry and see often they tweet to get some ideas.
  • Desperately following. You know that one girl in high school who claimed to have 174 “BFFs?” That’s what your business looks like when you desperately follow everyone you see. Only follow those that are relevant to your brand and industry, and don’t be afraid to follow those who follow and engage with your business regularly on Twitter. This is a great way to build relationships with consumers. A good rule to follow is to never let your following count get 10 percent higher than your followers count.

Using Twitter effectively is an important part of any company’s business growth strategy. Abstrakt Marketing Group is here to help you grow your business. We offer full-agency services and can create a custom social media marketing plan for you. Contact us today to find out what we can do for you. Also, be on the lookout for part two of this blog in the coming weeks.