SEO(search engine optimization) copywriting is becoming an increasingly popular business tool. If you want your website to climb the Google ladder, it’s a practice your company must consider adopting. We understand writing keyword dense copy isn’t exactly fun. As a writer, you want to have complete creative freedom, but the results will be worth it.
Tip #1: Find your keywords
Are you using the Google keyword tool? This is a quick and easy way to check the search volumes and the competition. Remember: the higher the search volumes, the harder it will be to increase your ranking.
Tip #2: Tag appropriately
When you’re writing blogs, include all of your keywords in the “tags” section of the blog. This is a common mistake, and if left out, it can dramatically impact your ranking.
Tip #3: Keyword phrases
When possible, try to incorporate keyword phrases in the title and description of your blogs. What exactly do we mean? A user entering the keywords “forklift safety techniques“ is more likely to be interested in that topic than someone who simply searches for “forklift.” Keyword phrases give you a much better chance of bringing in qualified customers.
Sound off: As an SEO copywriter, what techniques have you found to be the most effective?