Google Analytics: Measuring the ROI of Social Media

Last week, Google Analytics launched their new social reports, providing insight into how consumers engage with your content via social media sites. The social analytic reports are meant to bridge the gap between your businesses social media metrics and website metrics so that you can truly see the value of your social media channels.

In the words of Google, the reports should help your business with the following:

  • Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
  • Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators
  • Make better, more efficient, data-driven decisions in your social media marketing programs

All of that sounds great, right? It’s safe to say that we all want to know how influential our social media efforts are as well as how many conversions are taking place. Google social analytic reporting has opened the door a bit, helping us piece together the puzzle and paint the entire picture. The only thing that is left to do? Set up the tracking. Google gives a great walk-though guide to setting up your social plug-in analytics on their website.

Go get your reporting on.