It’s no secret that social media is a great way to reach people; however, small and medium-sized business (SMB) owners may not think that using social media is worth it for their business. With many skeptical of its worth, Twitter conducted a survey in coordination with Market Probe International to see what people thought of the SMBs they followed on Twitter. Not surprisingly, the results were positive.
Of the 500 people surveyed, they found…
- 72 percent of those surveyed were more likely to purchase something from an SMB they follow or interacted with on Twitter
- 63 percent followed to show support for a business and 85 percent felt more connected with the business
- 73 percent were following to find out information about new products, promotions; 61 percent wanted to get feedback from the ideas they shared
- 34 percent had some kind of interaction with a SMB whose Twitter handle has been advertised
What does all this mean? Twitter creates an opportunity for SMBs to cultivate a relationship with their followers and gain their trust. By gaining their trust, SMBs have an easier time communicating their brand’s message and have a much greater chance of making a sale. Simply put, people want to patronize SMBs and Twitter can help generate the business awareness they crave. Twitter offers a way to reach out to those people or entities that don’t currently follow by way of promoted tweets and current-follower interaction. How great is that?
Even for small- and medium-sized businesses, maintaining a strong presence through social media is important. No matter the size of your business, Abstrakt Marketing Group can take your online presence to the next level and generate growth for your business.