There was a time, not long ago, where GIFs had no real use other than for a good laugh. Now, some still have that effect, but companies around the web have found effective ways to use them in their marketing. They’re adorable, cool and entertaining, but does that mean they should be used in your marketing? Why not!?
We already know that the number one reason video is so powerful is due to its ability to grab our attention among the countless clutter on the web. GIFs have a similar power. A GIF is the best of both worlds, a video-image hybrid that allow people to engage quickly. They are ideal for storytelling, particularly on social sites such as Tumblr, Facebook and Twitter. Additionally, they are everywhere – so if you don’t have the time or resources to create your own, you can find some great ones online.
Overall, GIFs can be a valuable tool when incorporated in marketing strategies to customers and prospects. Customers are becoming more comfortable with seeing them regularly and they’re just another tool to add to your online arsenal. So tell us, are you going to experiment with animated GIFs in your marketing?