In every great story there is a hero of sorts. It may not be Superman or the Incredible Hulk, but it’s still the person who everyone remembers once the story is over. MarketingProfs Ann Handley got us thinking about this with her quote, “Make the customer the hero of your story.”
As great as our products and services are, customers don’t care about us – they care about themselves. If you want loyal, brand-dedicated customers you’ve got to make them the hero of your story. When we convince customers that they matter, they begin to care more about our brands. How many times have you watched a video testimonial or read a case study about a company you’re considering working with? From restaurant reviews to customer interviews, I want to know what the customers have to say. After all, they’re the ones that I’ll be able to relate to. Companies can feed me marketing lines and shameless self-promotions all day, but when the customers are the ones bragging about the products and services, then you know you’ve really got something worthwhile. Ask for opinions and customer suggestions, show genuine interest in that input and use it to make your brand better.
When you showcase customers as the hero of your story, your message goes far. You’ve instantly got positive storytellers on your side willing to push your brand forward. Every company, brand, product and service has a story worth telling.
Who’s helping to share yours?