LinkedIn is one of the most useful social networking sites on the Internet. As we’ve discussed last week in Advertising on LinkedIn, there are many benefits. There are millions of members around the world and they join the service for one purpose: to establish their network and contacts. Due to this specific demographic, it has become one of the Internet’s most competitive websites to advertise on. There are many benefits to advertising your business on LinkedIn and you would be missing out if you didn’t.
As we discussed earlier, LinkedIn Ads require a little bit of demographic research, targeting and multiple variations to work effectively. But what about the bigger picture on using a LinkedIn Ad strategy for a campaign?
Having a detailed ad strategy on LinkedIn makes it easier to advertise to because you know whom you are trying to sell to, and it is easier to create a more personalized campaign that users will be able to engage. Personalized advertisements have proven to be more effective and cost-effective than advertising to the general public because they can be too broad. LinkedIn members also have a choice to select the number of advertisements they see per page. This makes competition, or lack of, easier to grab user attention.
Compared to its social media cousins, LinkedIn is a relatively new social platform and is still inexpensive. Linked offers the choice to advertise through standard PPC (pay-per-click) options a $2.00 click minimum with a CPT (cost-per-thousand) threshold. For a business looking to advertise to professionals, it is more cost-effective to advertise on LinkedIn than search engines like Bing or Yahoo!
As a premium=paying member, a user has the option of minimizing the number of advertisements that appear on a page. They have the option of text-only ads at the top of the screen or they can select a combination of small image advertisements. Having fewer advertisements per page creates less competition between the businesses. It also makes it less crowded on the webpage, making it more likely for the member to focus on your advertisement.
If you are trying to advertise towards professionals, advertising, Linkedin on LinkedIn could be one of the smartest and most cost-effective strategies you could make as a company. Trying to find the most effective ways to market your business can be one of the most difficult tasks to accomplish. Abstrakt Marketing Group can help you create those marketing strategies that would be most effective to your needs and help you grow as a business.