Employees – Your Secret PR Weapon

At Abstrakt Marketing Group, we believe that we would be nothing without our awesome team of employees. We’re proud to say that we have been named one of the top places to work by The St. Louis Post-Dispatch for two years in a row. Abstrakt understands that the heart of every company is its employees.

Making sure employees are happy isn’t just about building a good relationship with your employees – it is about growing your business. An employee may never buy a product or service you offer, but they have many friends and family who potentially will. Let’s face it – employees are going to talk about their workplace with those around them. As a business, you should be cultivating a positive workplace environment so that your employees are more likely to communicate positively with others about the business.

Employees are a huge, untapped public relations resource for businesses. Besides word-of-mouth communication, employees will potentially talk about their job on social media. Whether it is face-to-face or on social media, an employee that talks well about a business they work for is a huge asset. People would rather do business with a company that is being talked about positively than one that constantly gets trashed by employees.

Getting employees to engage in your social media outreach is crucial. Look at it this way. Say your company has 500 employees, and on average they have 250 followers/friends on either Twitter or Facebook. If they retweet or share one of your business’ updates, it means that up to an additional 125,000 people could potentially see a company update outside of your follower base. This creates enormous potential for not just growth on your respective social media page, but also significantly increases your potential for sales.

By encouraging a good relationship with employees, businesses have the ability to build their brand and potentially increase sales. Abstrakt offers full agency services and can create and implement a specific social media strategy for your business. Contact us to find out what we can do for you.