While many have declared it to be dead, email marketing is alive and well. Email marketing is an effective way to get your message out, but using it improperly can be detrimental to your company’s brand. So how do you effectively market to potential customers through email? There are a few ways to ensure your emails are being read by the people your company is trying to reach.
First, a more personalized approach to email marketing is essential. No one wants to look at a generic email sent to the masses. Determine who your target audience is and tailor your email marketing campaigns to their interests and wants. Sending lots of generic, untargeted emails has the potential to negatively affect your company’s brand. Also, send these targeted emails from a real person because having somebody they can interact with not only makes it feel personal, but also allows them to gain more information.
Second, do not waste the time of your recipients. Make sure your subject line is not too lengthy and grabs the attention of your target audience. Put a call-to-action at the top of the email so recipients do not have to scroll down to see it. The best content is timely, provides important information, and looks like it came from another human. Also, make sure your content is mobile-friendly—if someone can’t view it on their mobile device, why bother looking at it?
Here are some final tips to ensure your email marketing campaign is effective:
- Inform recipients when they are signing up what kind of content they can expect from you
- Give users the ability to adjust what content they receive from you and how often they receive it
- Monitor the data of your email campaigns – if something isn’t working, don’t be afraid to go on to something that is
- Don’t forget to include social media share buttons in your emails so recipients can inform all their friends about your business
At Abstrakt, we deliver targeted direct email campaigns that are sure to improve your integrated marketing efforts. Have any additional tips to offer? Please share them in the comments section below.