Dos and Don’ts When Automating your Marketing


In today’s world of constantly changing and upgrading technology, it can be a real struggle to keep up with all the marketing you are set to do. There are numerous possible channels for all your marketing to go through: you could send emails, send direct mail, market on social media, design a website, the list goes on and on. There is so much to do, and that list is growing. The problem is that you do not have any more time in the day to control all this. This has caused more and more people to automate their marketing. Here are a few tips that you must keep in mind when you automate your company’s marketing:

Do hire an expert– Hire someone who knows what they are doing. You do not want someone who is unsure how the industry works in charge of running your marketing. An expert within the industry will know time and money saving tactics that can really put you a step ahead of your competitors.

Do prioritize operations– Fit the automation to your business. Do not change what you do in order to achieve automation that normally would not work. Find one that works with what you do.

Do seek input- Ask every department for their input, not just the marketing group. Sales can also have some advice that can be valuable. Different perspectives offer different ideas that could lead to more innovation.

Do diversify– Use more than one channel of marketing. This seems rather obvious, but you cannot survive with one marketing tactic. Diversify and increase your tactics, especially if you plan to automate some areas of marketing.

Do test the products– Make sure they work how you want them to. Marketing automation, if done right, can help your business tremendously – but if it is done wrong, it could hurt your business. Make sure it is doing what it was created to do.

Don’t ignore reports– The reports will tell you the results of the services. You must follow up and conduct your due diligence. It is your money that you could be losing. You cannot forget to follow up.

Don’t ignore business requests– You must always be on the lookout for new opportunities. Technology is always changing and sometimes companies refuse to change with the times. If your current marketing automation is not moving, then maybe it is time to change it up.

These are just a few tips for you to think about when trying to automate your marketing. Here at Abstrakt we have years of experience in helping companies just like yours control their marketing. We look forward to helping you. Check out what we can do for you today.