Can you think of a single occurrence where having a bad reputation is considered a good thing? If you’re a business, probably not. And even though the age-old saying goes, “there’s no such thing as bad PR,” I’d be willing to argue that claim – particularly now that we live in the age of social media. The bad PR that used to take days or weeks to spread among a community now takes merely seconds. With that being said, are you doing everything you can to manage your online reputation? If you have to think about it, the answer is probably no. So here are a couple of online reputation management tips to help your business.
- Put yourself out there. The first step to having a positive reputation is having a presence. Make sure your business is listed on the major review sites and directories. Build out profiles with location, contact information, product and service information and your company’s mission statement. Additionally, this would be a great time to set up profiles on any of the major social sites you are currently not a member of.
- Ask satisfied clients to leave you a review. The next time you have a
great conversation with a satisfied customer, kindly ask them to make note of their positive experience with your organization. Most satisfied customers will be more than happy to endorse your business.
- Face any negative reviews head-on. There’s no avoiding it, once in a great while you are bound to have a grumpy or unsatisfied customer. What that does for your business is allow you to showcase some of it’s great customer service skills. Making a timely and genuine response can build your brand’s credibility.
Your company’s reputation is everything. Accept the fact that customers will trust your online reviews above all else and be proactive by staying aware and active in the conversation.