Creating Captivating Content


Some businesses seem to struggle with the concept of content marketing. It may be a bit of a struggle to constantly come up with new and interesting content to continually use and update. If you are at a standstill and need help in developing new and creative ideas to use in your marketing, I have a few tips for you.

Create a calendar– A calendar is a great way to keep you organized. If you can create a set schedule about what to talk about and when to talk about it, it can save you a lot of time. You will not have to worry about coming up with an idea out of the blue every day.

Analytics– You have to find out what is working and what isn’t. It is a waste of time and money to continue on with a program that is not working. If you know the types of posts and messages that get the most attention, you can tailor most of your messages in the same manner. This will increase views and impressions.

Use social media trends– Twitter is a great example. If you can use the popular trends as hashtags within your post, you will gain much more views. It is an easy way to make sure your message is seen by many more people than just your followers.

Use surveys– This is an easy way to find out what your followers really want to see. Ask and you shall receive. By knowing what they want to see, you will be able to create messages and marketing that really makes an impression and that people really care about.

Use visuals– People need to be attracted to your posts. If it is not an eye catching message, people may skip right over it. It must be something that can gain attention and keep it. Visuals will allow people to be more interested in what you have to say.

These are just a few quick easy tips that you can implement within your business to help better your content marketing. Abstrakt has years of experience in helping companies with their content marketing. We help to do all the above and more. We want you to succeed. If you would like to see how we can help you with your marketing, come visit us today.