Have you heard of Foursquare? With over nine million engaged users, chances are that you have. But if by some off-the-wall chance you haven’t, let us fill you in on the details. Foursquare is a free platform that encourages merchants to market their offers and incentives to customers; customers can “check in” at the merchant’s location to receive said offers.
C’mon: we all are looking to build our customer base so it’s time to “check in”. There are five basic guidelines that will keep your Foursquare business from treading water.
- Create Simple Specials. Whether you are looking to maintain current customers or create new ones, simple specials are the best route. Offer discounts such as “10% off your bill on Mondays” or “receive a free dessert on your 5th ‘check in’”.
- Inform Staff You are a Foursquare Brand. Have you ever presented a coupon or rewards card to an employee at your visiting venue only to be responded to with a blank stare? You don’t want this to happen! Inform staff members of current promotions happening at your venue.
- Use the Foursquare Dashboard. The Foursquare dashboard is at the merchant’s disposal once they create an account. The dash provides insightful information about the customer’s “checking in” to your establishment.
- Don’t Over-Do It. Make sure you are only offering offers you can afford to offer; giving away too much could be detrimental.
- Broadcast Your Foursquare Status. If you broadcast the fact that your business is a Foursquare merchant business will come. People are more inclined to shop/visit locations that offer rewards for doing so. And remember: building your business through Foursquare is a marathon, not a sprint.
Since millions use Foursquare and you are looking to build business, it’s a simple change that could bring in the big bucks. Get to checkin’ in!