Ah, the millenials. That giant gap of individuals born between the mid-1970s and the early 2000s. What makes this generation so different? This may be a wide age range, but these are the kids (and now adults) who are marked by being a bit more technologically savvy. With all their texting, IMing and Facebooking, some advertisers have wondered how to really connect with them.
The answer, apparently, has always been right in front of their noses. AdAge recently reported on an interesting trend in the millenial’s decision making: 68% of them will ask a friend before selecting a restaurant. These days, there are entire websites dedicated to simple decision making: Urbanspoon, Yelp and Citysearch. Millenial’s are one segment of the population who you can count on actually wanting to hear your opinion on just about everything. Not surprisingly, the same report showed that millenials want online ordering system to make shopping easier.
So, what does this mean for advertisers and businesses? It means there is some serious attention to be paid to your online reputation. You may be shelling out the cash to spread the word about your restaurant or shop, but if you aren’t checking your reputation, that could all be going to waste.
If there’s one thing all of these third party review websites make possible, it’s complaining. If somebody has a bad experience, they will write about it, but will you hear about it? Just the same, they could take to Twitter to berate that cold hamburger you served them for $10. If you’ve got your head stuck in the sand and not in the world of social media, you could be wasting all those advertising dollars you spent on building a name for yourself.
If you can’t be everywhere on the internet at once, drop us a line at Abstrakt Marketing Group for a bit of help.