Bland. Boring. Impersonal. These are words you never want associated with your business. No matter what kind of company you are, you need to have a personality. How can you develop this personality? Through social media marketing! Social media marketing allows you not only to get your company’s message out, but it allows you to engage consumers and build relationships with them. Through relationship building, you not only can increase your sales, but you can gain the trust and confidence of consumers – something that is essential for company growth.
Here are some tips on building relationships:
Don’t just shout “Buy, buy, buy!” Yes, social media is a great tool to get word about the products and services you offer, but it’s an important feature to relationship building. Think of it this way: if you had a friend that only talked about themselves all the time, never asking about, engaging or helping you, you wouldn’t want to be around them very much. If you post content that is useful, they won’t become annoyed or oversaturated with sales pitches from you.
Help them out. Have information useful to consumers? Share it! Consistently sharing information with consumers that helps will lead to gaining trust and confidence in your brand. Your business doesn’t just exist to make money – it exists to meet someone’s need!
Be creative. Bland and boring? You don’t have to be! You might think that your business isn’t something that consumers would be interested in getting excited about or engaging with, but no matter what you do, you can be creative on your social media. This creativity will give your brand a personality and help consumers connect with you. A small auto repair shop has mastered this. They took the services they offer and put a creative spin on them while engaging consumers. The creativity and time put into reaching out to consumers to build relationships has helped them create a thriving Facebook page.
Social media has not spawned some new found need for humans to be social. Social media has just opened up the door for interaction and communications with many more consumers on a massively larger scale. In an endless sea of businesses, your social media can be the thing that helps you stand out from the competition and lead to increased sales.
At Abstrakt, we understand that a one-size-fits-all approach to social media doesn’t work. We can work with your business to develop a strategic, customized plan across multiple social networking platforms to increase your sales and build your brand. Contact us today to see what we can do for you!