One of the common objections to blogging from a business perspective is that they feel like it will be a waste of their time. It’s a legitimate concern – many businesses are finding that that they do not have enough time to complete tasks they want done. While many businesses are stretched for time, here are some reasons why investing in blogging is worth your time.
Tell your story. Blogging is a great way to give your business a personality. The more personable your business seems, the better. Besides showcasing your products, you can show off the “culture” of your company and talk about new and exciting things developing in your organization. In addition, having a blog can help you in your social media marketing efforts. These blogs can help you spark conversations with consumers and build relationships. Having content on a website you own – rather than a social network that someone else owns – ensures the security and longevity of your content.
If you liked it then you should have put a blog on it. Chances are your business has a website. Your website is an important element to selling your products and services. Any smart consumer will not only be checking your website to find out about your products and services, but they will be checking your competition’s website as well. Don’t keep putting off getting that blog up – it could cost you sales and consumer’s trust in the end.
Educate us. In the age of the Internet, people research almost every single one of their purchases – and why shouldn’t they? With so much information just a click away, consumers would be doing themselves a disservice by not taking the time to research. A blog is an absolutely wonderful tool to educate consumers on your products and services. The fact that they don’t have to go searching for answers because they can find them right on your blog will not only help you gain their trust, but it could also influence a purchase decision.
Blogging takes time and effort, but it is worth every minute. Do you want to start blogging but don’t know where to get started or don’t have the time? Abstrakt Marketing Group can help you out! We offer complete agency services, including blogging, that can help grow your business. Get in touch with us today to get your blog up and running.