At Abstrakt Marketing Group, we frequently cover the topic of blogging. This is because blogging is such a powerful tool for growing your business! There are many reasons why people skip blogging – it seems like there is a new excuse every day. However, one of the more common objections companies make is they’re afraid of receiving criticism for their work. It’s a valid argument, but taking the risk is worth it for all the benefits blogging that it brings.
You already took a risk. Whether you are an entrepreneur that started their own small business or you work for a large company, you took a risk. Regardless of the situation, you’ve put yourself out there before and while blogging opens up the door for more criticism, it creates amazing opportunities for you to connect with consumers, help consumers out, and establish yourself as the go-to industry expert for your given field. The risk is worth it.
People want to see you succeed. Some businesses think that the second they start blogging, there will be nothing but trolls and people insulting them in the comments section. This simply is not true – in reality, most people want to see your company succeed and do well. Having a blog may crack the door open for trolls, but it swings the door wide-open for your fan base.
Haters gonna hate. While there are plenty of people out there that want you to succeed, there will always be the trolls out there that just want to stir things up. How do you deal with trolls? Here is a helpful infographic on how to deal with these people who stir up trouble. Just keep in mind that some people will never be happy to see someone else succeed – haters gonna hate. Don’t let them keep you from being even more successful.
Abstrakt Marketing Group understands the importance of blogging and how it can be used to grow your business. Ready to dive into the world of blogging, but don’t know where to start? We can help you! We offer blogging services that can strategically communicate and engage your target audience. Contact us today to get started!