Blogging: Sharing vs. Spamming

As part of your marketing strategy, blog producing and publishing has become a standard activity in your office – but  what happens after you hit that “publish” button? For most of us, sharing is the next obvious step. However, the obstacle that arises is deciphering between sharing and spamming, and the line between the two can be a very thin one.

Most importantly, you must understand what activities are considered to be “spamming” and avoid them. The following activities generally fall under the “spam” category:

  • Repeatedly sharing the same post
  • Posting links with no commentary
  • Posting unsolicited links to other public accounts
  • Posting unrelated content and links on trending hashtags

More than anything else, your company’s social media and web activity should be focused on building relationships. If your activities don’t accomplish that goal, they will most likely fall into the spam category.

Oftentimes marketers don’t mean to spam their followers, they’re just too lazy in their marketing efforts. Posting a quick link on a trending hashtag may seem like a harmless activity, it may even seem like a genius marketing move in the heat of the moment, but once the dust settles and you rethink your actions you’ll probably see your mistake. In the case of hashtags, for example, you can quickly come across obnoxious and obtuse if you tag your post with every hashtag you can think of versus 1-2 clever, well-fitting options.

Your blog is a foundational piece of your brand’s online community and it should be showcased as such. Don’t lessen the value of your content by using it to spam your prospective audience, share it with them in an intriguing way that will have them coming back time and time again.