Are Your SEO Efforts Working?

SEO

Making your business visible is the obvious first-step in growing your business. Over 80% of companies are found through a search conducted on one of the major search engines, such as Google or Bing. This says to me that there is a large opportunity out there to be seen if you want. The key is to seize this opportunity and use it to your advantage. Getting views on your site is invaluable when it comes to increasing your business.

In order to grow your business, you have to be easily located. With all of the traffic online, your challenge is finding a way to stand out. Most people have an idea of what they are looking for when they go online; they are just not sure where to look. The first step for most people is to search keywords in order to find the solution to their problem. The issue becomes the fact that the people conducting the searches will very rarely migrate past the first page of search results. They will start at the top and work their way down. I’m sure that we are all guilty of doing this. It just makes the most sense. The top result must be the most helpful one right? No, it is just the most relevant to the keywords we searched. This is why it is so important to be one of the top results turned up in a search.

There are a lot of factors that impact SEO rankings, from number of visits to links within the site, to the page titles and keywords. The more optimized your site, the more likely your business will turn up in web searches. It’s been proven that an increase in web views will lead to an increase in business. Are SEO efforts resulting in new business?