A Closer Look at Your Social Media User Demographics

Did you know Pew Research Center has determined that 16 percent of U.S. Internet users are now active on Twitter? How about the fact that city dwellers are more likely to use Twitter than rural residents? Or that women are five times more likely to be on Pinterest than men? Even if you did know these things, do you understand how they affect your business? Too often people ask, “Why should I care about my social demographics?” That’s simple — because you want to know who you’re marketing to. As social media networks evolve, so do their users. Check out this Adweek infographic outlining Pew Research Center’s most recent findings pertaining to social media user demographics. We’re willing to bet you’ll learn a thing or two.